پی ٹی اے کی حالیہ ہدایات کی روشنی میں اور ڈبلیو پی کے مطابق نمبر 83600-2017، لاہور ڈویلپمنٹ اتھارٹی (ایل ڈی اے) نے غیر قانونی ہاؤسنگ سکیموں کی مارکیٹنگ پر پابندی کو یقینی بنانے کے لیے اپنی ویب سائٹ پر منظور شدہ 175 ہاؤسنگ سکیموں کی فہرست مہیا کی ہے،PTA کی ہدایات کی نوعیت کو مدنظر رکھتے ہوئے یہ فیصلہ کیا گیا ہے کہ غیر منظورشدہ ہاؤسنگ سکیموں کےPromotional SMSکرنے والا اکاؤنٹ بلاک کردیا جائے گااورمتعلقہ اتھارٹی کو مزید کاروائی کے لیے رپورٹ کیا جائے گا۔
Reference is made to the attached Court Order along with PTA shared banned Housing Schemes List. In this context please ensure at your end that no such broadcast/campaign of the listed ban on Housing Schemes should be made from your end. This is extremely critical compliance with the High court Order and the breach of which not only amounts to extreme measures by PTA but also amounts to contempt of the honourable court. It is therefore re-iterated to ensure every measure is taken to restrict promotional Broadcasts of the banned list.
We are committed to providing the utmost customer experience while securing our valuable subscribers from spam, obnoxious, fraudulent, and unsolicited communication. In light of PTA’s recent directives and in accordance with W.P. No. 83600-2017, Lahore Development Authority (LDA) has added QR codes to the 175 approved housing schemes on its website https://lda.gop.pk/website/ for ensuring a ban on illegal housing schemes marketing. Keeping in view the nature of the directives, it has been decided that the below controls and verification process shall be implemented with immediate effect.
In case, if the housing project doesn’t exist on the approved list, the mask/sender would not be allowed to carry SMS traffic using our platform. Any SC or alphanumeric SID found sending promotional content from non-approved housing schemes will be blocked and reported to the concerned authority for further action.
IMPORTANT POINTS:
- You have to provide clearance/NOC of respective authorities with sender registration letters
- A list of LDA approved societies can be cross-checked on the following link https://lda.gop.pk/website/
